Educational Technology

June 28, 2016

Technology key to university branding strategies

Filed under: Educational Technology — admin @ 12:38 am

By Jarrett Carter, Education Dive

eCampus News lays out three strategies to promote a successful branding campaign; digital archives and delivery systems are key for schools that want to expanding quality branding in recruitment, retention and community outreach. Building strong visual identity begins with feedback and support from campus stakeholders, and must be enforced with firm rules on presentation and usage. Making logos and marks accessible is critical to a successful branding campaign. Maintaining updated photo repositories and breaking down bureaucracy in securing these tools encourages institutional buy-in and support for branding guidelines.

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