By Heather Clancy, ZD Net
Because games are a big part of the Christmas season tradition, it makes sense that green advocates would seek to sneak in subtle Pavlovian-like behavior algorithms into an emerging crop of online applications and cyber-games that encourage green behavior. I wrote about this trend last month over in my SmartPlanet blog, and since then, I’ve only become more convinced that rewards for green behavior will increasingly become part of the cyber-game credos. The latest example is a new collaboration between DoSomething.org and the U.S. Environmental Protection Agency on a Facebook game called eMission. Get the pun?
Share on Facebook