The Key to Better IT Communication

by David Raths, Campus Technology

In an October 2015 Campus Technology article, Hilary Baker, vice president for information technology and chief information officer at California State University, Northridge, described her approach: “Who knew that a CIO was in the marketing business? But I am — and my team is — so much so that I now have a director of communications reporting to me that I did not have in other times in my CIO career.” For this article, we interviewed Mayra Solano, CSUN’s director of planning and communications, about her position, which she has held for the past two years. Solano said that before her position was created, the IT group was not developing marketing plans around new initiatives. “People think of IT as a service organization. One of my goals is to begin to think about services as products for our students, and explaining the overall benefits.”

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