by Lauren Hepler, Silicon Valley Business Journal
If 2012 was the year that MOOC madness gripped the education world, then 2013 was a year of maturation in the education technology market. Last year, signing up hundreds of thousands of online students for free Massive Open Online Courses (MOOCs) was enough to generate excitement and, in some cases, eight-figure startup funding rounds. Over the past 12 months, however, education technology purveyors have started to reposition themselves, targeting differentiation and increased revenue in a crowded market. In one noticeable shift, startups are branching out from the higher education sector targeted last year by MOOC providers. The K-12 technology market, for instance, is now booming thanks to the looming implementation of new Common Core education standards.
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