by Josh Bersin, Forbes
The catalog e-learning market is now more than 13 years old (the word “e-learning” was coined in 1998, when this market was red hot). Over this period of time technology, bandwidth, and devices have dramatically changed. Courses built ten years ago are utterly boring today. We now expect online training to use video, run in mobile devices, and be totally integrated with social tools and online collaboration. This has enabled innovative companies like Lynda.com and Khan Academy to offer video-based education and training which is far more “modern” and “engaging.” In fact corporate buyers tell us that Lynda.com’s courses are so much fun that they see them as a recruiting tool. Lynda.com, which is a private company in Southern California which develops movie-studio quality content, is growing at 4X the rate of Skillsoft.
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