Brian Uzzi, Forbes
It’s about to get personal. Even more personal, that is. We’re already accustomed to AI-driven personalization of everything from book and movie recommendations to music playlists. But this year should bring what we could consider “hyper-personalization” to consumers through a range of applications focused on health, finances, shopping, and everything in between. This is due to the growing capabilities of AI applications to make cost-effective, more accurate predictions; the ever-larger pool of personal data from which such applications can draw; and our collective willingness to “opt-in” to customized suggestions and services. Here’s a quick look at four key areas in which we can expect AI-based hyper-personalization in this year.
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