Online Learning Update

October 13, 2011

6 Best Practices for Universities Embracing Social Media

Filed under: Online Learning News — Ray Schroeder @ 12:10 am

by Dan Klamm, Mashable

For universities, deciding to use social media is a no-brainer. The 18- to 24-year-old college student demographic is all over the social web, and its younger counterpart (the high school crowd) is equally immersed. With so many key populations embracing social media, universities almost have no choice but to integrate these platforms into their marketing and communications plans. Already, many schools have leveraged social media in a big way. In fact, a recent study showed that an astounding 100% of universities have a social media presence. From luring in potential new students with admissions blogs and creative use of location-based services like SCVNGR, to keeping alumni engaged via dynamic, content-rich Facebook and Ning communities, to informing students about campus offerings through Twitter feeds and YouTube videos, it’s clear that universities recognize the importance of social media.

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