Online Learning Update

August 20, 2017

How can schools better target adult and first-generation students? #highered

Filed under: Online Learning News — Ray Schroeder @ 12:03 am

by Pat Donachie, Education Dive

With most college students having at least one “non-traditional” characteristic, colleges and universities need to amend their recruiting and advertising strategies to attract potential applicants, including first-generation college students as well as adult learners, according to a recent op-ed in University Business. Some colleges and universities are reaching out to students in K-12 schools, with the belief that earlier support can help first-gen students in the process of selecting a school. For example, Colorado State University offers a number of different tutoring, instruction and professional development services in high schools and middle schools.  Schools should also consider featuring more adult learners in online and promotional materials about the institution, as it could make adult students returning to the classroom feel more welcome. And many of these students will likely want to complete their schooling as quickly as possible, so schools could consider offering accelerated courses.

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