By Dennis Carter, eCampus News
From public relations in social media to the potential marketing power of “mommy bloggers,” colleges and universities are offering graduate-level certificates focusing on the business side of Twitter, Facebook, and a host of other sites that draw Americans from every demographic. Social media courses have sprung up on college campuses as social media web sites—once seen as a virtual playground for bored college students—have become central to marketing campaigns, branding items, and communication with customers, group members, and alumni, for example.
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