Online Learning Update

March 14, 2014

iPad No Longer the Tablet of the Majority

Filed under: Online Learning News — Ray Schroeder @ 12:02 am

By David Nagel, Campus Technology

According to new research, Apple’s iPad line no longer holds a majority share of the tablet market. While the iPad is still the single most popular tablet in the world, its dominance dropped to a mere plurality by the end of last year, losing nearly 17 percentage points, according to market research firm Gartner. In 2012, the iPad line accounted for 52.8 percent of all tablets sold worldwide, with total shipments hitting 61.5 million units. In 2013, that market share dropped to 36 percent, with 70.4 million units shipped. Android tablets came into the mainstream. In 2012, Android tablets held 45.8 percent of the overall tablet market worldwide (53.3 million units). In 2013, that grew to 61.9 percent, with unit shipments more than doubling to 120.9 million.

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