Educational Technology

August 29, 2013

College Presidents Share More on Social Media than CEOs

Filed under: Educational Technology — admin @ 12:33 am

By Tanya Roscorla, Center for Digital Education

College presidents are more active on social media than CEOs, a survey from the University of Massachusetts Dartmouth finds. But colleges don’t do a great job of monitoring online conversations about their institutions. The annual social media survey is one of the first to look at how college presidents as a whole are using social media, according to Nora Ganim Barnes, director of the Center for Marketing Research at the university. The 2012-13 study includes interviews with 474 presidents at a +/- 4 percent margin of error. More than half of college presidents post on Facebook and tweet, and just over a third of them blog.

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