Educational Technology

March 26, 2013

Is Microsoft’s Surface Doomed Like Zune?

Filed under: Educational Technology — admin @ 12:35 am

By Pedro Hernandez, eWeek

Tepid sales of Microsoft’s tablet have industry watchers wondering if Surface is off to a slow start or if the Surface is a repeat of the ill-fated Zune media player. The last time Microsoft tried to play catch-up with hardware from Apple, it was forced to pull the plug on its Zune player. This time around, analysts fear that the Surface may suffer a similar fate. Bloomberg is reporting that according to sales insiders, Microsoft sold an underwhelming number of Surface Pro tablets since the buzzed-about Windows 8 Pro slate launched Feb. 9. “Microsoft has sold little more than a million of the Surface RT version and about 400,000 Surface Pros since their debuts, according to three people, who asked not to be named because sales haven’t yet been made public,” said the report. To date, Microsoft has sold 1.5 million Surface units (both RT and Pro), far less than the company anticipated. Microsoft reportedly ordered about 3 million Surface RT tablets expecting sales of 2 million during the holidays.

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