Evan Kohn, Forbes
What frustrates users today? The exercise of defining three or four personas — giving them names and demographics so they are believable and mapping out what each of them might say, think, feel or do within your existing communication channels — can uncover pain points that conversational AI can solve. A user persona of a single mother named Sylvia who, at 2 a.m., has a newborn baby in one arm and a smartphone in the other, may suggest a design that requires limited typing and more of a guided journey with option buttons, list pickers and carousels to navigate with the tap of a finger. It may combine a friendly tone of voice with messages that get right to the point.
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