by Tereza Litsa, ClickZ
On Thursday (Jan 11, 2018) Facebook announced the decision to prioritize the content from family and friends over Pages. According to Mark Zuckerberg, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” What’s the best way to make sure that your Facebook marketing strategy will still be successful after Facebook’s algorithm change? All about the engagement: Facebook made it very clear that engagement will be a crucial factor that will determine whether your Page’s content deserves to show up on your audience’s news feed.
Share on FacebookHow brands can maintain a successful Facebook strategy after the algorithm change
