by: Jonathan Moules, Financial Times
Executive education has long been a lucrative market for business schools, but they now face competition from tech start-ups, which have seen an opportunity for market disruption. New York-based Grovo, for example, offers what it calls microlearning courses — lessons with a single learning objective delivered in bite-sized chunks on users’ smartphones. Grovo says research among its corporate customers — which include US oil group Chevron, advertising agency Saatchi & Saatchi and Capital One bank — found that 97 per cent of the assignments started were completed by users and that the average user finished 50 per cent more course material than they had been assigned by their employer.
https://www.ft.com/content/8c8cf4b6-2c3a-11e7-bc4b-5528796fe35c
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