Educational Technology

March 14, 2017

Spotify points the way to new models of online business education

Filed under: Educational Technology — admin @ 12:35 am

by: Jonathan Moules, Financial Times

Scott DeRue, dean of the Ross School of Business at the University of Michigan, thinks his employer needs a new business model. His idea sounds a lot like the music streaming service Spotify. The university earns about $80m a year from licensing and option agreements on 160 patents and 422 invention reports. It has also taught more than 5m students through the creation of massive open online courses available on the Coursera platform — but the revenue from Moocs is minimal as most are offered for free. Prof DeRue’s vision is akin to Spotify’s offering to music fans, with users able to download lectures and teaching material for a small subscription fee.

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