Educational Technology

November 25, 2016

Coursera embraces Netflix subscription model for course access

Filed under: Educational Technology — admin @ 12:29 am

by Autumn A. Arnett, Education Dive

Coursera is shifting away from a pay-by-the-course model towards a monthly subscription plan to encourage “binge learning,” Financial Times reports. An initial pilot of the program found a 250% increase in course completion. The company’s chief product officer, who came to Coursera from Netflix, told Financial Times, “We’re not introducing a new payment model so much as a new psychological model,” saying learners are financially motivated to complete more courses faster. The new payment model will apply to any specialization area that includes six to eight courses on one subject. Prices will range from $39-$89 per month — previously, learners paid between $19-$99 per course.

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