Educational Technology

July 27, 2014

Studies show significance of using text reminders for millennials

Filed under: Educational Technology — admin @ 12:30 am

by Brad Mannion and Sam Newton, Red and Black

Conducting their research on a group of 800 community college students, Castleman, an assistant professor of education and public policy at the University of Virginia, and Page, a research assistant professor of education at the University of Pittsburgh, used the organization uAspire to send text messages to students concerning the Free Application for Federal Student Aid, along with maintaining academic requirements. Of the students in the treatment or control group, the study found 64 percent of students in the control group, which did not receive text reminders, persisted with aid reapplication to their sophomore year.But for students in the treatment group, who did receive text reminders, 76 percent continuted on to their sophomore year. uAspire also provided an inexpensive way to send text messages at $5 per student during the study. Generation Opportunity, a millennial advocacy group, found that young Americans are more likely to vote in an election if sent a reminder via Facebook messaging or text.

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