Techno-News Blog

June 30, 2012

Statistics Unmask Phony Online Reviews

Filed under: Uncategorized — admin @ 12:39 am

by Neil Savage, Technology Review

Searching for hotels in cities they’ve never visited, people often turn to customer-written reviews on websites such as TripAdvisor. But how do they know those reviews weren’t written by the hotel manager, or by someone paid to post fake opinions online? The U.S. Federal Trade Commission has issued fines when it has uncovered such “opinion spam,” but there’s no easy way to spot it. Now researchers from the State University of New York, Stony Brook, have come up with a scientific method of detecting whether someone has been posting fake reviews online.

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