Techno-News Blog

June 24, 2012

Study: Personality Type Drives Facebook Usage More Than Originally Thought

Filed under: Uncategorized — admin @ 12:15 am

By Dave Copeland, ReadWriteWeb

Your personality type plays a role in how you interact with social networks, and can factor into how much time you spend on sites like Facebook and Twitter, what kind of information you post and how much you regret posting material that others may consider questionable. While research in the area is preliminary, future studies could be crucial for companies looking to target users who are most likely to comment on a brand page or recommend products to friends through social networks. The findings of the most recent study in the field were recently published in the academic journal Computers in Human Behavior. While limited in scope – the study included 143 college students who completed both phases – researchers Kelly Moore and James C. McElroy said theirs was the first to make use of actual usage data.

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