Techno-News Blog

June 23, 2010

Microsoft, others realize consumer now rules tech market

Filed under: Uncategorized — admin @ 12:14 am

By Sharon Pian Chan, Seattle Times

Years ago, business technology was driven by corporations that needed Excel spreadsheets to crunch sales numbers. Now it’s also driven by consumers who want to find the nearest happy hour on an iPhone. As Microsoft starts pitching a new version of its Office software to consumers Tuesday, that consumer is riding a power trip in the tech world, driving workplace use of social networks such as Facebook and Twitter, devices such as the iPad and iPhone, and free Web apps such as Google Docs. This consumerization of technology has forced Microsoft to do what previously was unthinkable for its $19 billion Office empire — offer it free.

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