Techno-News Blog

December 27, 2017

Student outcomes is the only metric that matters in EdTech

Filed under: Uncategorized — admin @ 12:15 am

by Matthew Lynch, Tech Edvocate

EdTech companies use lots of metrics to measure the success of their products. Profits, number of products sold, and market share are among the ways that EdTech firms use to determine whether a product has been successful. But none of these metrics are as important as one thing—student outcomes. In most industries, companies are primarily focused on profits. In EdTech, you have to do business with schools or universities. These institutions don’t operate like traditional businesses. Working with non-profit institutions requires a different mindset than the corporate world. The goal of education is to teach students, not to make money. That means when designing an EdTech product, the only metric that companies need to look at is student outcomes. Student outcomes are the first thing schools will want to hear about when purchasing an EdTech product. If you can show that your product will deliver the results they want, other factors won’t matter.

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