Techno-News Blog

December 31, 2010

Image recognition aims to add to Japanese ads

Filed under: Uncategorized — admin @ 12:24 am

By Michael Fitzpatrick, BBC

Tokyo is probably the most ad-soaked fragment of the planet. Bombarded by visuals shilling something, to someone, somewhere, advertisers vie constantly to attract eyeballs. There are even TV commercials that dominate the front of 10-storey buildings and animated pitchmen placed above urinals. So in an effort to grab attention, Japan’s Mad Men have to work twice as hard to get their messages across. The country’s biggest advertising outfit, Dentsu, thinks it may have an edge with the latest image recognition technology that encourages smartphone owners to snap at ads, magazine covers and even the seemingly empty ether above their heads with their camera-equipped mobiles.

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