Techno-News Blog

October 31, 2010

Why organizations need some new rules to thwart social-media fiascos

Filed under: Uncategorized — admin @ 12:25 am

By Gina Smith, Technology Review

Though there’s no way to control what customers and other outsiders are saying, some organizations have imposed policies on Twitter usage for their own employees and affiliates. The NBA is a case in point. During a game last season, the famously outspoken entrepreneur Mark Cuban, owner of the Dallas Mavericks, tweeted his irritation at a referee during a game that his team lost.¬† ¬†Days later, after Cuban was slapped with a $25,000 fine for his digital disruption, he poked fun at it. “Can’t say no one makes money from Twitter,” he joked. “The NBA does now.” The episode inspired the NBA to officially forbid all tweeting by players, coaches and owners during games and for 90 minutes before and after.

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