Techno-News Blog

February 21, 2013

Apple’s Next Innovation: TV

Filed under: Uncategorized — admin @ 12:15 am

By Robert D. Hof, Technology Review

Steve Jobs couldn’t hide his frustration. Asked at a technology conference in 2010 whether Apple might finally turn its attention to television, he launched into an exasperated critique of TV. Cable and satellite TV companies make cheap, primitive set-top boxes that “squash any opportunity for innovation,” he fumed. Viewers are stuck with “a table full of remotes, a cluster full of boxes, a bunch of different [interfaces].” It was the kind of technological mess that cried out for Apple to clean it up with an elegant product. But Jobs professed to have no idea how his company could transform the TV.

http://www.technologyreview.com/featuredstory/511091/apples-next-innovation-tv/

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