By ALEX WILLIAMS, NY Times
An animated GIF on Mashable.com shows Taylor Swift at the 2013 Grammy Awards. Just as the LP has enjoyed a second spin among retro-minded music fans, animated GIFs — the choppy, crude snippets of video loops that hearken back to dial-up modems — are enjoying an unlikely vogue as the digital accessory of the moment. Hypnotically repeating GIFs are popping up in art galleries in Berlin, Miami and New York. In fashion advertising, they are suddenly as hot as ironic brogues, popping up in online marketing campaigns for brands like Burberry, Diesel and Jack Spade. Online, there are GIF contests both highbrow and low, and “Best of” GIF roundups.
http://www.nytimes.com/2013/02/14/fashion/common-on-early-internet-gif-files-make-comeback.html
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