by Jessica Leber, Technology Review
On an earnings call with analysts and investors today, Google CEO Larry Page pegged the search giant’s future to “multiscreen” experiences that make it easy for a user to switch from, say, an Android mobile device to a Chromebook computer to an Internet-connected television. That consumers might want this seems obvious. But it’s tricker where advertising is concerned, which is still mainly how Google makes money. And, as Page emphasized today on the call, Google is paying close attention to the advertiser experience as the world of computing changes. “As we transition from one screen to multiscreens, Google has enormous opportunities to innovate and drive ever higher monetization. Just like search in 2000,” said a hoarse-voiced Page, who spoke publicly this week for the first time in months.
http://www.technologyreview.com/view/429692/more-screens-more-money-for-google/
Share on Facebook