by LIA TIMSON, Sydney Morning Herald
Australian companies and government agencies are turning to game developers for help creating recruitment, marketing and training programs that are fun, engaging and cost-efficient. Following their American and British counterparts, ASIO, McDonald’s Australia and the NRMA are jumping on the online learning game wagon, commissioning serious gamers and digital specialists to create games, courses and websites with short-term campaign targets in mind.
http://www.smh.com.au/technology/enterprise/making-fun-of-business-20100629-zfxt.html
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