By KATHERINE ROSMAN, Wall Street Journal
Businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected. Sprint, for example, supplies a class at Boston’s Emerson College with smartphones and unlimited service in exchange for students working gratis on the company’s local Internet push. Sprint provided students in an online marketing class at Emerson College with 10 smartphones with unlimited wireless access. In exchange, students blogged, tweeted, produced YouTube videos and posted Facebook updates about the launch of Sprint’s 4G network in Boston. “We’re teaming up with the class again this semester it worked so well,” says Sprint spokesman Mark Elliott.
http://online.wsj.com/article/SB10001424052748704476604576158643370380186.html?mod=googlenews_wsj
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