Online Learning Update

November 4, 2013

Rebranding: “MOOC” to “CaS”

Filed under: Online Learning News — Ray Schroeder @ 12:02 am

By Joshua Kim, Inside Higher Ed

I give up. Despite my best efforts, I’ve come to the conclusion that it is a losing battle to get people to stop conflating MOOCs with online learning. We need to change the language. We need to rebrand. My nomination is that starting today, and once and for all, never say the word MOOC again. The thing formerly known as a MOOC will now be called a CaS. CaS: Course at Scale. Why CaS? Because a Course at Scale is a much more accurate description for what goes on in one of these course than calling it a MOOC. In fact, 3 out of the 4 words in MOOC are misleading.

http://www.insidehighered.com/blogs/technology-and-learning/rebranding-mooc-cas

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