Mark Samuels, ZDNet
Mark Evans, managing director of marketing and digital at insurer Direct Line, says the key to effective Agile management is what’s known as servant leadership, a leadership philosophy in which the main goal of the leader is to serve. Rather than commanding and controlling, leaders need to give other people the power to make decisions. Evans says this shift in behaviours and mindsets is probably the most challenging part of a switch to Agile for business leaders. “I went through a change curve, where I could get the idea that I’m not really in control of anything and I’m just sort of facilitating and helping to prioritise and maybe set the overall vision and mission. But, truthfully, it’s a really big deal to jump to that and feel like your self-worth is still there,” he says.
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