Online Learning Update

July 20, 2010

Blackboard’s Bid to Galvanize E-Texts

Filed under: Online Learning News — Ray Schroeder @ 12:01 am

by Steve Kolowich, Inside Higher Ed

In a series of moves that could give a boost to an e-textbook industry that has been treading water for years, Blackboard announced that it is partnering with a major publisher and two major e-textbook vendors to make it easy for professors and students to assign and access e-textbooks and other digital materials directly through its popular learning-management system. The company, which controlled about 60 percent of the learning-management market as of last year, said it is partnering with McGraw-Hill, a top academic publisher, as well as Follett Higher Education Group and Barnes & Noble, two major distributors that operate a combined 1,500 college bookstores in the United States and Canada.

http://www.insidehighered.com/news/2010/07/15/blackboard

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