How Deloitte Made Learning Online a Game

by Jeanne C. Meister, Harvard Business Review

Deloitte has seen use of its Deloitte Leadership Academy (DLA) training program increase. Participants, who are spending increased amounts of time on the site and completing programs in increasing numbers, show almost addictive behavior. Since the integration of gamification in to Deloitte Leadership Academy, there has been a 37 percent increase in the number of users returning to the site each week. Gamification takes the essence of games — attributes such as fun, play, transparency, design and competition — and applies these to a range of real-world processes inside an organization, including learning & development. Deloitte is well on its way to staying ahead of the trend. DLA is an online program for training its own employees as well as its clients. DLA found that by embedding missions, badges, and leaderboards into a user-friendly platform alongside video lectures, in-depth courses, tests and quizzes, users have become engaged and more likely to complete the online training programs. The Academy has had over 20,000 executive users since its inception in 2008.

http://blogs.hbr.org/cs/2013/01/how_deloitte_made_learning_a_g.html

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