Online Learning Update

November 13, 2019

Decreased higher ed market share signals shift in online program management

Filed under: Online Learning News — Ray Schroeder @ 12:03 am

Tim Goral, University Business

As more colleges and universities add online courses to their catalogs, the market share for online program managers (OPM) has begun feeling the effect. At the end of July, 2U, an OPM, issued its latest report on earnings, which were well below expectations. The announcement led to an almost immediate 25% drop in the company’s stock price, although it soon rebounded. It was enough for CEO and co-founder Christopher “Chip” Paucek to announce a change of course, recognizing that the online education market is in transition. As part of 2U’s strategy, he noted plans to reduce new graduate program starts by at least half over the next few years and lower enrollment expectations. He said the change was the result of seeing what was ahead and that other OPM vendors would face similar challenges.

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