Online Learning Update

April 8, 2012

Online Learning: The Long (and Open?) View on Blackboard

Filed under: Online Learning News — Ray Schroeder @ 12:04 am

by Kenneth C. Green, Inside Higher Ed

As Inside Higher Ed blogger Joshua Kim and others elsewhere noted in their morning after commentaries, last week’s announcements confirm a transition that was already underway as Blackboard (a) continues to evolve from product (software) company highly dependent on revenue from its core LMS application into a (tech) services firm with a more diversified portfolio of products and services and (b) continues to expand a portfolio of often complementary offerings that place the firm at the nexus point of eLearning products and support services. This transition was confirmed in February 2011 when, in a rare moment of public candor, Blackboard’s CFO John Kinser told analysts in a public, year-end conference call that Blackboard’s management expected the company’s LMS billings to decline from about half of the company’s 2010 revenues to about a quarter of the rising total revenue over the next three-five years. “Over time, clearly the other products like mobile and collaborate and analytics are growing much faster,” Kinzer said. “So we’d assume that over a three- to five-year horizon that [the LMS] percentage is going to be much lower than that, probably down into the 20- to 30-percent range.”

http://www.insidehighered.com/blogs/digital-tweed/long-and-open-view-blackboard

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