by Kimberly Collins, ClickZ
Enterprises today amass a huge amount of data—but end up using only a small sliver of it for actual analysis. Companies use just 1-3% of hundreds of billions of data points per customer to unlock insights. Naturally, the question arises, what’s happening with the other 97-99% of that data? What risks and opportunities are we missing? Adobe Analytics may be able to help us find out. Adobe announced the next generation of “Virtual Analyst” in Adobe Analytics. It’s an AI assistant tool that will analyze vast amounts of data to provide recommendations on what to examine further. They say it’s “designed for the non-quant, to help them perform tasks of a data scientist.”
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