by Aleksandar (Sasha) Tomic, Evolllution
While successes online are fairly well documented, failures are not as public The online space is getting more and more crowded, so you must define what it is that differentiates you. Is it price point? Student engagement? Student outcomes? Placement rate? In other words, why would a student choose your online MBA as opposed to the other 281 programs currently ranked by US News and World Report Online MBA rankings? The same care that goes into differentiating your on-ground programs should go into differentiating the online ones as well. Possibly more, since location might be a differentiator for your on-ground programs but is rendered meaningless in the online space.
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