by Kelsey Dombrosky, Brett Templeton, Jim Fong, UPCEA Center for Research and Strategy
Generation Z remains a mystery for us, as well as business and industry. Only recently has the media and corporate America invested in better understanding them. In fact, they still argue about their definition and their ages. At UPCEA, we define Generation Z as those born between 1995 and 2005, or those roughly 12 to 22 years of age at the time of this report. Other organizations define Generation Z to be even younger. For greater relevance, we’ve taken the iGeneration segment of them, those age 14 to 22, for this study. We’ve chosen this group because the bulk of them are either in college, choose not to go to college or are in high school.
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