by Jeff Kirchick, Mashable
Mobile technology is on the minds of higher education professionals more than ever before. At the recent HighEdWeb conference in Austin, the itinerary included several ways schools can use social media, blogs and mobile technologies to better captivate its student body. And last week, hundreds of orientation professionals gathered in New Orleans for the National Orientation Directors Association annual conference, where they discussed how to engage with prospective students in modern and relevant ways — including mobile — to welcome the next freshman class. There’s a recent debate about whether schools should create mobile apps or mobile websites. [Yet, so far only 15% of colleges and universities have a mobile website, much less an app or set of apps targeted to their prospective, current and/or alumni bodies.]
http://mashable.com/2011/11/17/higher-ed-mobile-tech/
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