by Pat Donachie, Education Dive
Colleges and universities can take advantage of texting students and parents, according to Mongoose Research, which notes that administrators should follow the same FERPA regulations for texting as they do for e-mails and phone conversations. While nonprofit organizations like schools are not legally required to get consent for texting, Mongoose advises schools offer some kind of opt-in. The research also shows students will begin ignoring texts from colleges if they are sent too often or are not helpful — the ones that are include reminders on deadlines and updates for admissions, promotional efforts. Mongoose also advises school leaders and administrators to limit the number of staff and departments that can send texts to students, as students typically only want texts from admissions, financial aid, student success and the Registrar’s office.
https://www.educationdive.com/news/how-can-colleges-best-use-texting-with-students/510218/
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