by Autumn A. Arnett, Education Dive
Communications and outreach offices are beginning to see the value of “paying to play” in the digital landscape, a recent analysis by University Business says. Many offices have been embracing paid search optimization for awhile, but now officials are realizing there’s value in paying for social media ads as well; a recent survey found 47% of high school seniors, 55% of juniors and 61% of sophomores and 33% of parents of high schoolers clicked on a search, display or social media ad for a college. The best investment, the article says, is to re-target those who have already self-identified as prospective students, since they are most likely to click the ads.
http://www.educationdive.com/news/institutions-embracing-social-medias-potential/508007/
Share on Facebook