by Rebecca Sentance, Click Z
Ann Rockley, CEO of The Rockley Group and founder of the Intelligent Content conference, defines intelligent content as content that is “structurally rich and semantically aware, and is therefore automatically discoverable, reusable, reconfigurable and adaptable.” Intelligent content is part practice, and part mindset. The practice of creating intelligent content involves taking the content out of the context of its presentation layer (such as a website) and breaking it down into fragments. These fragments (which are also sometimes referred to as atoms, chunks or modules) are then structured with semantic metadata, to enable easy assembly, formatting and delivery.
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