BY MERIS STANSBURY, eCampus News
Younger students in colleges and universities say they’d like their personalized data to be leveraged toward a more beneficial, meaningful experience—right away. When institutions use student data, it’s usually internally and to overhaul or make adjustments to campus services year-to-year. Yet, thanks to a younger student body’s familiarity with customized communications based on personalized data, innovative institutions are trying to increase enrollment, boost retention and help place students on a career track with on-the-go data.
http://www.ecampusnews.com/big-data/students-colleges-use-data/
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