by: Hannah Kuchler, Financial Times
“What online technology does for business schools is very substantially expand their market to people who don’t take time out from their career to come back to business school,” Mr Levin says. Coursera was originally designed to provide the infrastructure for universities to put any course online. However, it was quickly adopted by people looking for practical business courses to improve their performance at work. “I think the breakthrough occurred when Wharton took the plunge and put a mini-version of its first-year core curriculum online,” he says. “It was extremely successful and that got people more interested. It saw the potential branding and visibility to a large global audience — our 24m learners on the platform.”
https://www.ft.com/content/554ddb6e-f47c-11e6-95ee-f14e55513608
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