Why are colleges and universities handing over more than half of their tuition to online program managers?

by John Katzman, Hechinger Report

In three years, no one will be able to explain why it was that colleges and universities continued to hand more than half of their tuition to companies marketing and supporting their online programs – the online program managers. It will be even more challenging to explain why some agreed to contractually share their tuition for the next ten or fifteen years. As the founder of a leading online program manager, I remember how this all started. Ten years ago, there were no high quality online programs, no best practices, no proven platforms and very few school leaders willing to take the financial and reputational risk of going online. But like a great many things that made sense at one point, the model needs replacement.


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