Marketing Online Education Today: A Look At Strategy

by Mike King, Evolllution

Marketing in higher education today means a lot more than designing a strong pamphlet or starting a Twitter account. Students today are savvy consumers with immensely high and very specific expectations of their colleges and universities. Institutions need to work hard to ensure they get in front of prospective students and work even harder to retain them if they choose to enroll. In this interview series, which will run over two parts, Mike King and Emily McInerney reflect on the strategy that underlies their marketing efforts and discuss some of the tactics they put into place to strengthen the bonds they form with students.

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