The retailing of online education courses in India

By: Rohin Kapoor, Financial Express

Given the uniqueness of the retail sector and its inherent challenges, the ‘retailing’ of online education courses will be a tough nut to crack for companies. According to various estimates, the size of the e-learning industry in India is currently pegged at $2-3 billion. To meet the sudden spurt in demand, a number of education technology companies and start-ups have come up in recent times, offering online courses. As the industry is still at a nascent stage, there are certain companies which are currently operating across the three service categories identified in the accompanying chart. Over time, we expect specialised companies bucketed in each of these categories.

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