Apple hires top virtual and augmented reality expert, FT reports

by Mark Walton, Ars Technica

While nearly every big tech company has some sort of plan in place to deal with the upcoming onslaught of virtual reality and augmented reality technology, there’s been one rather large holdout: Apple. According to a report from the Financial Times, however, Apple now has its own VR/AR expert. Doug Bowman is joining Apple following a sabbatical from his position as a professor of computer science and the director of the Center for Human-Computer Interaction at Virginia Tech. Bowman, who was the lead author of 3D User Interfaces: Theory and Practice, has an impressive background in virtual reality tech. His research focused on “three-dimensional user interface design and the benefits of immersion in virtual environments,” according to his academic profile.

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