My advice is Bill Ballhaus (a Stanford PhD by the way) is simple: bet the company on analytics.

by Josh Kim, Inside Higher Ed

Admit that the LMS is now a commodity. (Phil Hill calls the LMS the minivan of education). Focus Blackboard’s platform and services on enabling systems, schools, faculty, and students to utilize learning data to make actionable (and evidence-based) changes. What I’m suggesting is a fundamental re-conception of Blackboard from a Learning Management System (LMS) to a Learning Management Analytics System (LMAS). This means a commitment to stop chasing both market share and the full ecosystem of learning platforms, and to focus all the energy on the integration of the traditional platform with the expansion of user-facing analytics.

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