by Michael Moyes and Pat Raymond, Evolllution
Massive Open Online Courses can be a highly successful mechanism to bring students into credit-bearing offerings, but institutions must be strategic about their programming and marketing. When Massive Open Online Courses burst onto the scene in 2012, there was a great deal of excitement around the capacity for these offerings to transform the higher education space. While they have been successful in creating access to higher education for underserved populations, many administrators saw an opportunity to both deliver high-quality programming to students they may never have reached and to encourage these students to also enroll in online credit-bearing programs offered by the institution. While some institutions have not seen the return they were hoping for from these courses, others, like Berklee Online—the continuing education division of Berklee College of Music, which offers a range of for-credit and non-credit online music education options—have enjoyed great success.
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